About Us
Amara Grace was born in London from a desire to create clothing that embodies elegance, comfort, and simplicity. Coming from a family who has worked in the fashion industry since the 60s, I set out to build a brand that reflects a modern luxury approach to fashion.
The name Amara Grace means “Everlasting Elegance,” and that’s exactly what we strive to deliver through every piece. Our collections are thoughtfully designed to offer timeless style, clothing you can return to again and again, no matter the season or occasion.
We believe in mindful creation. That means our collections are carefully curated, produced in limited runs, and replenished based on demand, ensuring each piece receives the attention it deserves.
Amara Grace is more than a brand, it's a lifestyle rooted in simplicity, elevated by design, and defined by the women who wear it.
Love,
Chloe xx
OUR PROMISE
Our promise is grounded in thoughtful design and a commitment to lasting quality. We believe every piece should serve a purpose and earn its place in your wardrobe.
We don’t follow trends. Instead, we create seasonless styles meant to be worn, loved, and lived in again and again. Meaning you can shop with confidence, knowing you’re investing in something truly considered.