Amara Grace is a slow-fashion womenswear brand founded by Chloe Christodoulou. The brand launched its first collection in June 2025 with a vision of creating considered pieces that become part of a woman’s wardrobe. Designed around flattering silhouettes, natural fabrics and comfort, each piece is designed to be styled in multiple ways and worn across the different moments of life. Pieces designed to hold their place in your wardrobe over time.

Coming from a family that has worked in the fashion industry since the 1960s, Chloe set out to build a modern approach to luxury fashion rooted in longevity, wearability, and simplicity, free from fleeting trends and out-of-reach price tags.

Defined by a neutral palette and thoughtful design, Amara Grace brings a sense of quiet luxury to the modern wardrobe, where simplicity is intentional and every piece has a purpose, designed to become a favourite and, one day, a piece worth passing on.

The name Amara Grace stands for Everlasting Elegance, a guiding principle that shapes every piece. Inspired by Chloe’s personal style and wardrobe, where many of her most cherished pieces are classic designs passed down from her grandmother, the brand is built on the belief that great style is built over time.

With this in mind, Amara Grace was created to capture that feeling: clothing you reach for instinctively, that feels familiar yet distinctive, and naturally invites the question, “Where is that from?”