Amara Grace is a Dubai-based slow-fashion womenswear brand founded by Chloe Christodoulou. The brand launched its first collection in June 2025 with the vision of creating garments that are timeless, elegant, comfortable, and effortless. Pieces designed to hold their place in your wardrobe over time. Defined by neutral tones, accentuated silhouettes, and comfort-led design, the brand offers clothing that feels elevated and intentional.

Coming from a family that has worked in the fashion industry since the 1960s, Chloe set out to build a modern approach to luxury fashion rooted in longevity, wearability, and simplicity, free from fleeting trends and out-of-reach price tags.

The name Amara Grace stands for Everlasting Elegance, a guiding principle that shapes every piece. Inspired by Chloe’s personal style and wardrobe, where many of her most cherished pieces are classic designs passed down from her grandmother, the brand is built on the belief that great style is built over time. Her approach centres on versatile pieces designed to be worn in multiple ways, mixed effortlessly, and returned to season after season.

With this in mind, Amara Grace was created to capture that feeling: clothing you reach for instinctively, that feels familiar yet distinctive, and naturally invites the question, “Where is that from?”